Telephone Tracking enables you to monitor calls from your site and understand precisely what marketing activity brought them whether it was from another site, Google or your own paid search campaign.
So no more will you need to figure how your caller has discovered you.
Telephone monitoring is an essential tool for any company that spends money on advertising across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that are relevant to their key words, in order to comprehend which keywords provide call conversions. keyword call tracking With no visibility of call conversions, it’s simply not possible to work out if your investment from the key words on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes from, since it allows you to see your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, key to the success of any business enterprise.